A few quick bullets for context: (Sources: Youtube Statistics; Amazon; o3bnetworks)

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

• Over 4 billion videos are viewed a day

• Over 800 million unique users visit YouTube each month

• Over 3 billion hours of video are watched each month on YouTube

• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

• 70% of YouTube traffic comes from outside the US

• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week (more than 500 tweets per/min contain a youtube link)
• The Amazon Kindle store boasts over 1 million books, newspapers, etc. available for download in 60 seconds or less. (If you were to read a book a day it would only take you 2,740 years to finish their existing library).
• Over 3 billion more people will be online globally in the next 3-5 years via mobile access
• By 2016, China will account for 20% of smartphone sales, followed by the U.S. (15%), India (9%), Brazil (5%), and the U.K. (4%), IDC predicts,

Okay so enough context. What does all the ABUNDANCE of content, distribution, and users create????? Scarcity at unprecedented levels for our individual attention and hyper-income opportunities for the brands that capture our attention, hold on to it with valuable and relevant content (not interuptive advertising), and have sensible (low resistance) mobile web optimized infrastructure to facilitate micr0-transactions on a frequent and recurring basis.

Should you and I update our strategy, our web presence, our brand offerings, our “feels like free” business strategy, and let go of just about every Web 1.0 and Pre-Web paradigm we have about how to monetize, create, distribute, and license our content and deal with our customers????? In a single hyphenated word…. HELL-YES!