experience marketing framework

Building the Experience Marketing Framework v1.0

Building the Experience Marketing Framework v1.0

Working with an uber-intelligent colleague and having the creative process come to life with speed, efficiency and deliver powerful insights make me into a fiend for that productivity-high. I got the occasion to experience this reality with @TQ_AZ (Anthony Quiroz) as we set out to build a new business framework to better communicate how we optimize customer experience at our agency.

The C-Suite’s Cheat Sheet to Optimizing Customer Experience

The C-Suite’s Cheat Sheet to Optimizing Customer Experience

The steps in any successful journey begin with getting clear on where you are starting from, knowing where you want to go, getting clear on what you need to do to prepare for the trip, identifying your options for getting there, and acquiring a reliable map/framework to plan and execute.